Welcome to The Purpose Memo, a newsletter where I give you ideas for wrestling your life back from digital technology and living a principled life.
If someone forwarded you this, join them and other readers here.
Read time: 8 minutes
“If you cannot reasonably hope for a favorable extrication, do not plunge deeper. Have the courage to make a full stop.”
Fail Friday
In America, the second Friday in January is known as “Quitter’s Day”—or Fail Friday—because it’s the day most of our goals for the year come off the tracks.
I somehow manage to hang on for a few more weeks after Fail Friday, but eventually, the same fate awaits. I narrowly avoid January’s Fail Friday only to have Miss-the-Mark Monday hit me between the eyes by the first week of March.
And yet, taken in totality, my last three years have had a positive trend line because I’ve been able to reestablish many of my habits and goals shortly after letting them go. Though they’re usually a shell of their optimistic, original selves, I nonetheless carry them to the year’s end.
My modest success in this particular area is the subject of today’s newsletter. A few year ago, I stumbled upon a framework that has repeatedly proven useful.
I call it The Habit Cycle Theory.
The Habit Cycle Theory
The Habit Cycle Theory posits that, at any given moment, our habits are operating inside of one of two self-reinforcing loops: a good habit cycle or a bad habit cycle.
They are opposing forces. You can think of one as an upward spiral and the other as a downward spiral.
A good habit cycle looks like this:

Good Decision —> High Energy —> Motivation —> Good Decision
The fresh calendar of a new year provides a burst of energy which creates a strong level of initial motivation. We start making better choices.
And because many of our new year’s resolutions are habits of discipline—habits that impact ourselves, distinct from habits of character, which are habits that impact others—we reap some early benefits.
If you start eating better, exercising, spend more time outside, or watching less Netflix, your body will start to trend in a healthy direction and you’ll experience a higher level of energy.
That renewed energy quickly converts into more motivation for making good decisions, and the cycle continues.
But of course, this isn’t our permanent state.
As some point along the way, an equal and opposite cycle takes over.

Bad Decision —> Low Energy —> Apathy —> Bad Decision
A single bad decision starts a chain reaction.
Diminishing energy reserves are damning for any ambitions of discipline, and when we’re eating junk food, glued to our phones, ignoring sleep quality, and skipping every work out, our energy bottoms out.
The Habit Cycle Theory:
You are continually operating inside either a) an upward-spiraling good habit cycle, or b) a downward-spiraling, bad habit cycle.
Stagnation is impossible. We’re either moving forward or backward, capitalizing on a good habit cycle or trapped in a bad one.
Following the logic, a natural next question emerges.
What causes a good habit cycle to morph into a bad habit cycle?
This question led me to a revelation: our habit cycles tend to switch gears after a trigger event.
For example, we often start making better decisions because of a positive trigger event:
The beginning of a new year
Listening to an inspiring talk
Being challenged by a friend
Having an intense moment of clarity
Each of these can set a good habit cycle into motion because they kickstart our motivation.
Bad decisions are also tied to trigger events, but negative ones:
Getting sick
Travel that disrupts your routines
Dealing with loss
High-stress dynamics at home or work
Negative trigger events wipe out our motivation, switching us from a good habit cycle to a bad one:

Perusing through old journals, I noticed that my goals always began to crumble on the heels of a negative trigger event. I would get sick, stressed, sad, or out of my normal environment, and then I would start undoing whatever recent progress I had made.
So I made a change. I decided to actively search for these negative trigger events, becoming hyper-aware of when one was coming, when I was in the middle of one, and when one had just passed.
This bit of mental gymnastics created an unexpected realization: most negative trigger events draw their efficacy from a lack of awareness that they are happening.
I like how Oliver Burkeman articulates this dynamic:
“If you can figure out your motivation for continuing to do the things you wish you didn’t do – if you can become conscious of the “pro-symptom position” behind your procrastination, or imposter syndrome, or commitment-phobia, or addiction to distraction, or anything else – then change needn’t necessarily be difficult or slow. The psychological framework that’s constraining you derives its power from not being seen. Once you see it, the power reverts immediately to you.”
This is exactly what happened. Once I began to see it, I suddenly had more agency:
Knowing an upcoming trip would derail my habit streaks, I was more motivated to keep them top-of-mind during the days leading up to my departure (and when I returned home)
Acknowledging how sickness forces me into a break, I began the practice of (conservatively) circling a target date on the calendar to start easing back into my progress
Experiencing a major setback became a reminder: “This is when I normally throw in the towel for good… but not this time”
Thus, in the middle of having three children in 2.5 years, moving to a new house, going through a minor health crisis, experiencing loss, and navigating a job transition, I’ve done a halfway decent job of continuing to move in the right direction.
I used to think the habit-gear-switching-mechanism was automatic: external trigger events dictated if I was in a good or bad habit cycle.
Now I understand how this shift can be manual: internal awareness of these trigger events obstructs their power.

The manual shift back to a good habit cycle is the key to results
This deliberate act of recognition becomes a cognitive sleight of hand whereby you avoid the downward spiral that kills your confidence and you recapture the momentum that propels you forward.
There’s no ducking the ebbs and flows of life. Negative trigger events are inescapable.
When they come, you’ll be faced with a choice: Do you let the bad habit cycle takeover? Or do you see the trigger event for what it is—an opportunity to lean in and get back on track?
“Everyone gets distracted. In many ways, the real divide is between those who let interruptions expand into longer periods of inactivity.
Top performers get back on track faster than most. This is the skill to develop. You will be interrupted, but you can choose to keep it brief.”
If Fail Friday already came for you, don’t let that be the end of the story.
There’s still a tailwind waiting to push you forward—you might just need to look for it.
Enjoyed this week’s post? Let me know in the comments.
Not subscribed? Subscribe here to for more posts like this one: peyton-welch.com
See you next week.
PW
